certificate in digital marketing
Explore free online courses designed to help develop your digital marketing knowledge and digital skills. Start learning at your own pace today.
- Facebook Marketing
- Instagram Marketing
- Youtube Marketing
- Affiliate Marketing
- Web Development
What is Digital Marketing?
Digital Marketing is the process of reaching your target audiences in a more effective and precise way through various digital channels, to attract, engage and convert them to customers. Digital marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness, influence consideration and finally drive profitable actions.
Considering the industry need, we created this digital marketing course, to help graduate, freshers and experienced professionals to learn the process of digital marketing and grow their careers.Nv Digital Edu’s digital marketing training and certification course material has been designed by award winning industry experts. Learn digital marketing and start a new career or upgrade to the next level in your career.
Learn to Start and Manage Freelance Digital Marketing Business
Nv Digital Edu Digital Marketing Course is offered at www.nvdigitaledu.com.This course is also available in online format. Online Digital Marketing training is the right choice for working professionals and people who stay in other areas of our country.
1. Principles of Digital Marketing
- Basics of Marketing
- What is Digital Marketing?
- Comparison of Traditional and Digital
- Statistics of Digital Marketing
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital marketing platforms
- Digital Marketing strategy for websites
- Career opportunities in digital marketing
2. Website Designing with WordPress
- Types of Websites
- Basics of HTML/CSS/JavaScript
- WordPress Installation on Server
- Understanding the Dashboard
- Changing the Default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages, and posts
- Adding a menu, widgets to the website
- Installing useful plugins for site features
- SEO specific plugins
3. Search Engine Optimization (SEO)
- Introduction to SEO
- How Do Search engines work?
- Search Engine Algorithms
- Google Algorithm Updates
- Google Search Console
- Keyword Research Process
- Keyword Research Tools
- Competition Analysis
- On page Optimization strategies
- Content development strategy
- Title & Meta Tags
- Semantic SEO
- Rich Snippets Integration
- Speed Optimization
- Off Page Optimization
- Link Building Techniques as per latest standards
- Local SEO Strategies
- Penguin & Panda update recovery process
- Reports and SERP Management
4. Search Engine Marketing (SEM)
- Introduction to Paid Marketing
- Google Ads (Google AdWords) account and billing settings
- Types of Campaigns
- PPC Campaign Setup
- AdGroups and Keywords setup
- Bidding strategies & Conversion Tracking
- AdRank, Quality Score Optimization
- Ad Formats & Ad Extensions
- Shopping Campaigns
- Dynamic search campaigns
- Display Ads Campaigns
- Remarketing campaigns
- Mobile Apps Marketing
- Video Marketing
- Google Ads (Google AdWords) tools
- MCC Account
- AdWords Editor Tool
- 7+ Google Ads certification exam
5. Social Media Marketing
- Introduction to social media marketing
- Facebook marketing
- Facebook advertising
- YouTube marketing
- Twitter marketing
- LinkedIn marketing
- Pinterest marketing
- Instagram Marketing
- Quora Marketing
- Document Sharing Site
6. Email Marketing
- What is Email Marketing
- Benefits of email marketing
- Basic terminology in email marketing
- Email Marketing Softwares
- Building email marketing strategy
- Building subscriber lists
- Designing Newsletters
- Types of Campaigns
- Reports and analysis
7. Inbound Marketing
- What is Inbound Marketing
- Inbound Marketing Process
- Content Marketing Concepts
- Landing Page Design Concepts
- Strategies for Inbound Marketing
- Tools for Inbound Marketing
- Using a CRM
- Delight your Customers
8. Online Reputation Management
- What is Online reputation management
- Why business needs online reputation
- Case Studies of Brands
- Focus areas in ORM
- ORM in Search Engines
- ORM in Social Media
- ORM strategy
- Tools for ORM
9. Google AdSense and Affiliate Marketing
- Online money earning strategies
- Success stories of online entrepreneurs
- Planning a website for Adsense
- What is Adsense?
- Types of Bidding
- Implementing Ads in a Website
- What is Affiliate Marketing
- Types of Affiliate Marketing
- Making Money using Affiliate Marketing
- Popular Affiliate Networks
- Freelancing Business Strategies
10. Google Analytics In-depth
- Purpose of website analytics
- Tools for website analytics
- Installing Google Analytics
- Google Tag Manager
- How to use Google Tag Manager
- Implement Conversion Tracking
- Basic terminology and KPI’s
- Audience Reports
- Customer Acquisition Reports
- Behavior Reports
- Goals and Conversion Reports
- Segmentation and Filters
11. Certifications:
- Google’s Adwords Certification
- Google’s Analytics Certification
- Facebook’s Blueprint Certification
Hubspot
- Hubspot’s Inbound Certification